Made In Chelsea star Ollie Locke has said viewers will see him as gay for the first time when the new series airs.
The reality TV personality previously identified himself as bisexual and until last year was in a relationship with a woman.
In an interview ahead of the E4 programme's return, the 28-year-old told The Sun: "It's the first time the viewers have seen me as gay instead of bi.
"I do say the words, 'I am a gay man'."
Ollie dated Catherine Louise Radford in 2015, and has also been romantically involved with Sir Philip Green's daughter Chloe and his former co-star Gabriella Ellis.
He came out as bisexual in the first series of Made In Chelsea.
"I lived with a woman last year when I was off-camera and we had two dogs together. Then we broke up in December, I thought, 'That's it now, I think I'm now gay'," he said.
He added: "I want to experience my first gay relationship whether that's on or off camera. I don't mind. But I want to have one. I'm ready."
Ollie is one of the original cast members of the Chelsea-based structured reality series, having appeared on and off since 2011.
The forthcoming series airs from August 1 on E4 and sees the cast head to the South of France.