Khloe Kardashian said she is "the last person to bully" after being accused of cyberbullying actress Chloe Grace Moretz.
The reality TV star posted an explicit and humiliating image of a girl suffering from a wardrobe malfunction on the beach that she claimed to be of Chloe, although it was not the actress.
It was a response to Chloe saying that more attention needed to be paid to real events in the world than the feud between Khloe's sister Kim and Taylor Swift.
Their feud is an offshoot of drama between Kim and Taylor, after Kim shared a video of a phone call during which Taylor gave her approval for Kanye West's song Famous - something she had previously denied doing.
However, Khloe recieved backlash for her X-rated tweet, including from Orange Is The New Black actress Ruby Rose, who noted that Khloe was supposed to be the more mature of the pair at 32-years-old.
Khloe finally responded and defended herself on Twitter, saying she had an "animal instinct" to protect her family.
Playing off the backlash, Khloe then linked to a bum workout on her app, but it backfired as Twitter users rallied even more to tell her to delete the original tweet.
More celebrities are now getting involved in the drama, which has already seen responses from Selena Gomez, Demi Lovato and Katy Perry.
The boys are giving much more low-key responses than outright taking sides.
Justin Bieber is believed to have had his two cents with a simple Instagram video in which he says, "Less hate. More love."
On the other hand, Pharrell liked, then unliked, a "shady" tweet featuring Tiffany Pollard getting angry in the Big Brother diary room under the question, "How do you feel about Taylor Swift?"
Now to sit back and see how this continues to unfold.