Jennifer Aniston's criticism of tabloid culture is winning support among fellow celebrities like Cheryl Fernandez-Versini and Melissa McCarthy.
The Friends star issued a long statement addressing reports that she is pregnant (she isn't), and saying she was fed up with the "objectification and scrutiny" of women.
She said women don't need to be married, or mums, to be complete and attacked the "sport-like scrutiny and body shaming that occurs daily".
Jennifer said: "The message that girls are not pretty unless they're incredibly thin, that they're not worthy of our attention unless they look like a supermodel or an actress on the cover of a magazine is something we're all willingly buying into. This conditioning is something girls then carry into womanhood."
The star's words have earned her plenty of praise online, with celebs like Cheryl tweeting their support.
Ghostbusters star Melissa also waded in, telling Entertainment Tonight that she agrees "one hundred thousand billion percent" with the star's essay for the Huffington Post.
"It's a ridiculous thing," said Melissa.
"I just hope it gets to the point where it's embarrassing for people to have such a shallow thought."
Jason Bateman, who appeared with Jennifer in Horrible Bosses and The Switch, also offered his support.
Several other stars also gave the essay the thumbs up.
Jennifer's husband Justin Theroux shared a picture of the actress holding her fingers to form a 'W', with the hashtag #wcw, which some sites have suggested stands for for Woman Crush Wednesday.
He also added the hashtag #gogirl.
However, Piers Morgan responded with a column in the Daily Mail in which he calls out Jen's stance as hypocritical.
He said that he sympathises with some of the actress's complaints about non-stop scrutiny of her physical appearance, but feels she helped create the situation by posing for dozens of magazine covers over the years that he said have been airbrushed.
Piers wrote: "There's another reason why the media objectify and scrutinise famous women, and why little girls get confused about beauty and body image.
"It's this: female stars like Jennifer Aniston deliberately perpetuate the myth of 'perfection' by posing for endless magazine covers which have been airbrushed so much that in some cases the celebrity is virtually unrecognisable."
Piers acknowledged that "intimidatory or overly-intrusive paparazzi behaviour is never acceptable".
But he went on: "I do think the least stars like Jennifer Aniston can do in return for the massive financial and career boost these fake covers bring them is to stop pretending it's all everyone else's fault that impressionable young girls struggle with their own beauty and body images as a result of seeing perfect photos of Jennifer Aniston."