Big Brother's live launch ended with two of the 12 housemates facing eviction from the reality series this week.
Laura Carter became the first victim of The Others - six wannabe housemates who must create havoc in order to steal a place from the real contestants.
The group, who include former X Factor 2015 contestant Ryan Ruckledge, chose Laura to face the consequences after she stood by a podium labelled "sexy" during the live twist.
Model Laura was immediately up for eviction and had to nominate someone to join her on Friday. The club hostess chose Lateysha Grace, a brash 23-year-old who is no stranger to reality TV as she was an original cast member on MTV's The Valleys.
The mother-of-one has branded herself as "the Welsh Beyonce".
Earlier, Laura was booed as she hit the stage for her introductory interview with presenter Emma Willis. The 30-year-old, who has admitted to cosmetic surgery to enlarge her breasts, said she could have any man she wanted.
Big Brother's new housemates are an eclectic bunch varying in age and sexuality.
The son of celebrity chef Marco Pierre White got the launch off to a controversial start by swearing live on air.
Marco Pierre White jr, 20, dropped the f-bomb during his interview with Emma. The model, who sports a series of eye-catching tattoos, continued to swear inside the Elstree house.
The next contestants to enter the house were twins Emma and Victoria Jensen. They will count as one housemate.
Andy West, a former BBC reporter, was the next person to face the raucous crowd. The 34-year-old gay journalist left the corporation over homophobic comments made by boxer Tyson Fury.
Alex Cannon, the co-host of MTV's Judge Geordie, has been modelling for 10 years. The fifth person to enter the house, he is a close friend of I'm A Celebrity ... Get Me Out Of Here! 2015 winner Vicky Pattison.
Evelyn Ellis, 20, is from Sydney but now lives in London and gay hairstylist Sam Giffen is 23 and from Blackpool. They were joined by Georgina Leigh Cantwell. The 26-year-old is unemployed and from Kent.
Jason Burrill is a 45-year-old property developer who has dabbled in the movie business. The 10th person to enter the house, Burrill acted as a body double in films including Spectre and Guardians Of The Galaxy.
Model Jackson Blyton is 24 and from Nottingham. "I'm cocky and confident and I've managed to get every bird I've wanted," he said.
Self-made millionaire Chelsea Singh, 48, was the 12th and final housemate to enter Big Brother.
For the first time, two houses will be featured on the Channel 5 series. The Others are living in the second house, but they are not housemates.
Ryan, 24, is a self-proclaimed tanning fan who was described by Simon Cowell as a "horror of a human being" after his X Factor appearance.
Among them is 29-year-old four-time world kickboxing champion Andrew Tate and Charlie Doherty, 31, a stripper who attended a strict Catholic school.
Hughie Maughan calls himself "the complete opposite of the stereotype of a traveller". The 21-year-old from Dublin is bisexual and recently came out to members of his family.
Ex-glamour model Jayne Connery, 49, worked as a journalist and interviewed celebrities including Dustin Hoffman, Joan Collins and Dolly Parton.
Former high class dominatrix Natalie Rowe, 53, worked under the moniker of "Miss Whiplash" or "Mistress Pain". She said her clients included "high-flying Tory politicians, City bankers, judges and A-listers".
Emma ended the launch show by promising more twists.