The first look at Disney's Beauty and the Beast remake has become the most-viewed teaser trailer in its first 24 hours in history.
Garnering a record 91.8 million views in 24 hours when released on Monday, it trumped previous record holder Star Wars: The Force Awakens by nearly four million views.
The second Force Awakens teaser trailer was watched 88 million times in 24 hours on release in 2014, according to The Hollywood Reporter.
Harry Potter actress Emma Watson stars as Belle in the remake of the 1991 Disney film while Downton's Dan Stevens plays the Beast.
The stellar cast also features Sir Ian McKellen, Luke Evans, Emma Thompson, Josh Gad, Ewan McGregorand Stanley Tucci.
Directed by Bill Condon, the film will be released in March 2017.