A man who turned up at the BBC for a job interview in its IT department ended up being mistaken for an internet expert and whisked into the BBC News 24 studio for a live television interview.
Journalists were expecting industry expert Guy Kewney so when Guy Goma, a man with the same first name, arrived at reception on May 10 2006, the mistake was somehow made.
The lead up to the live interview with Goma's confused expression before he valiantly attempted to answer questions were shared online by the BBC to mark 10 years since what it says could be the "greatest case of mistaken identity on live TV ever".
The video has captions including one highlighting when "the penny drops" as he is introduced as Kewney.
Goma's predictions on the future of music online weren't far off, however. He told presenter Karen Bowerman: "Actually, if you can go everywhere you're gonna see a lot of people downloading through internet and the website, everything they want. It is going to be an easy way for everyone to get something through the internet."