Beyonce teases mysterious world premiere event 'Lemonade' - and fans lose it on social media


Beyonce has teased a "world premiere" event for new endeavour #Lemonade, and fans on social media are already freaking out.

For fans in America, the time will be 9pm on the East Coast on April 23, and the place to hit is HBO. Aficionados elsewhere will presumably be able to join in the fun on her official website

In a short video posted online, the Crazy In Love singer is seen sporting a cornrow hairstyle and a fur-like coat.

Beyonce teases Lemonade
Beyonce teases Lemonade (YouTube/

In the teaser, Queen Bey very slowly lifts her head and asks: "What am I going to do, love? What am I going to do?"

Sony in the UK announced the "event" as a new single, but the tweet has been deleted.

Sony Music UK's now deleted tweet
Sony Music UK's now deleted tweet (Twitter)

Beyonce released single Formation in February and performed it at Super Bowl 50 alongside Coldplay and Bruno Mars.

The hard-hitting song, which touched on issues particularly affecting America's black community, sparked controversy and some berated the superstar for appearing to criticise the police.

Meanwhile, fans everywhere are losing their minds.

All hail the queen!

Among the joy, a dissenting voice