The David Gest Is Not Dead, But Alive With Soul music tour will go ahead as planned, even though the reality star has died.
Gest, who was the former husband of Liza Minnelli, was found in a five-star London hotel on Tuesday.
He had been due to tour the United Kingdom in a musical show called David Gest Is Not Dead, But Alive With Soul, starting in York on July 1.
The soul show will now go ahead in his honour.
Posters for the tour advertise performances from singers included Dina Carroll and Russell Thompkins.
Police and paramedics were called to the luxury Four Seasons Hotel, in Canary Wharf, at around 10.20am on Tuesday and the 62-year-old's death is being treated as unexplained.
The American TV personality gained a following in the UK for his appearances on Celebrity Big Brother and ITV's Grease Is The Word.
He was married to Minnelli from 2002-2003, but they only officially divorced in 2007.
He was also known for being a close friend of the late Michael Jackson.
Gest appeared "frail" when he was spotted in public in the days before his death, according to reports.
He was seen being helped on to a London Underground train and looked "pale", an onlooker told The Sun.
Details for Gest's funeral are yet to be announced.