Supermodel Tyra Banks is the most recent celebrity to join the #IWokeUpLikeThis club!, where stars post pictures of themselves online wearing no makeup.
She posted a makeup-free selfie on her Instagram page, refusing to touch it up, and she captioned it with a message to any potential haters.
Banks, whose TV show America's Next Top Model is all about makeovers, gave herself a serious makeunder.
The photo shows her from the shoulders up, with hair pulled back and a clean face, reports the Huffington Post.
'The really real me'
The 41-year-old's caption said: "You know how people say #nofilter but you know there's a freakin' filter on their pic? Or maybe there's a smidge of retouching going on but they're lying and saying it's all raw & real?
"I wanted to smooth out my dark circles so badly!!! But I was like, 'Naw, Ty. Show 'em the REAL you.'
"So...here I am. Raw. And there YOU are...looking at me, studying this picture. Maybe you're thinking, 'Whoa, she looks ROUGH.' And if you are, great! You deserve to see the REAL me. The REALLY real me. #RawAndReal."
The TV host often talks about evolving style trends and female confidence. In a 2014, in the Wall Street Journal, Banks wrote about her view of the future of beauty.
She wrote: "In general, I believe, traditional beauty will be less valuable - and more uniqueness will be heralded."