Ford to cut dealer network ‘almost in half’ over next five years

Ford is set to cut its UK dealership network by almost half as it looks to shore up ‘unsustainable’ profit levels.

The manufacturer, which currently has around 400 showrooms across the country, is looking to reduce that number to somewhere between 210 and 230 by 2025.

In a statement issued today, the company said it was ‘working together in a spirit of partnership’ with its dealers and their investors to build a ‘stronger and more sustainably profitable Ford sales and servicing network for the future’.

The aim was to create a network ‘which works for the mutual benefit of our businesses and for our commercial and passenger vehicle customers,’ it added.

Ford said its customers would not be ‘unduly inconvenienced’ when buying a new vehicle adding: “There will continue to be a Ford selling site within easy reach for the majority of our customers, with around 90 per cent of the population within a 30-minute drive of a Ford sales point.

“Many of the existing smaller sales sites will be converted into vehicle servicing centres to further improve our customer service capability.”

Explaining the rationale behind the strategy, the manufacturer said: “Ford is becoming a more targeted business with a strong focus on growing our commercial vehicle business and providing passenger vehicle customers with a more defined portfolio. In addition, automotive retailing is pivoting to new trends, including electrification, connectivity, car-sharing and online sales.

“The UK is an important part of Ford’s European transformation, continuing to be a critical market. We are the largest European sales market for commercial and passenger vehicles, and [have been] market leader in both for many decades.”

Turning to the specifics of its dealer network, it went on: “Ahead of the game in UK, the dealer network and Ford of Britain national sales company have undergone restructuring over the past two decades. [But] the market is changing further and dealer network profitability is still not sustainable.”

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