There's never been a better time to buy a new car, says Ford UK boss
Ford's boss of UK operations, Andy Barratt, believes that the current UK new car market is the best it's ever been for buyers.
"The canny customer can get a great deal – it really is a buyer's market if you do your research and know where to look," said Barratt, speaking after the announcement of Ford's highest February sales figures in 14 years.
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"There are a lot of new products on the market, and the business is very competitive," Barratt continued.
"Coupled with that, there are some very attractive PCP offers, which offer great terms and which build in some deposit for when the customer moves on to the next deal.
"The pricing and flexibility have probably never been so good. It's proof that if you have the right products, you can succeed."
Despite Barratt's optimism and Ford's impressive UK sales figures, the UK new car market declined in February overall, with a 2.8 per cent decrease year-on-year. The Fiesta remained Britain's best-selling car, however – an almost unbroken record for several years.
This was mostly caused by a tumble in the number of new diesels sold – sales of oil-burners were down by 23.5 per cent. Even a 14.4 per cent increase in sales of petrol vehicles could not compensate.
"Although the new car market has dipped, it remains at a good level despite the drop in demand for diesel," said Mike Hawes, boss of industry body the Society of Motor Manufacturers and Traders. "Consumers should be reassured, however, that the latest cars are the cleanest in history and can help address air quality issues, which is why they are exempt from any restrictions."