Lagonda returns as luxury brand with new Vision concept


Aston Martin's ultra-exclusive luxury arm Lagonda hit the Geneva Motor Show in serious style, unveiling a new concept car that previews the brand's future as a 'truly avantgarde' manufacturer.

The Lagonda Vision Concept is unlikely to make production in anything close to this form, but it serves as an indicator of the brand's future intentions. All Lagonda vehicles will be fully electric, with the Vision's powertrain claiming a 400-mile range capable of being charged in just 15 minutes.

Aston Martin-built Lagonda Vision electric concept revealed at Geneva

Aston Martin-built Lagonda Vision electric concept revealed at Geneva

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"The batteries occupy the floor of the car," said Aston Martin chief creative officer Marek Reichman. "The electrification revolution means there is no longer any need for horse and carriage design."

The Vision Concept is capable of driving itself in fully autonomous mode, with the front seats rotating to face the rear occupants. Trick doors allow for 'unprecedented' ease of access – the back doors are rear-hinged, while a roof section flips back to allow passengers to stand up before exiting.

Lagonda has announced its intentions to build two new production models – an SUV and a saloon, both continuing the brand's theme of ultimate, all-electric luxury.

Aston Martin president and CEO, Andy Palmer, said: "We see no limits for the Lagonda brand. It will be a brand for those who are anything but happy with the status quo."