New Kia Ceed drops apostrophe but gains premium tech and smart new look

The Kia Cee'd is dead – long live the Kia Ceed. The Korean family hatchback has undergone a makeover for its third generation, and though it drops the oddly-placed apostrophe of the first two cars, it's an improvement in just about every other way.

Kia is keen to stress that the Ceed is designed and built in Europe for a European market – and the brand has a good history of tuning its UK-market cars to cope with our twisting roads and appallingly surfaced tarmac.