‘Grid kids’ to replace controversial grid girls in Formula One
Young racing drivers will be given the opportunity to take in the atmosphere of the Formula One grid thanks to a new initiative from F1 Group and the sport's governing body, the FIA.
'Grid kids' will replace female promotional models during the pre-race ceremonies from the start of the this season, after an earlier decision to cease using the models commonly referred to as 'grid girls'. According to F1's director of commercial operation, Sean Bratches, the continued use of grid girls "does not resonate with our brand values and clearly is at odds with modern day societal norms".