Days after it pulled a promotional video from the internet that showed a major musician not wearing a seatbelt in one of its cars, Rolls-Royce welcomed special guests to a demonstration roadshow promoting road safety.
Held at its factory in Goodwood, West Sussex, employees of the British car manufacturer were joined by members of the Sussex Safer Road Partnership, which is made up of representatives from local emergency services and government agencies.
The event comes just days after grime musician Skepta, and another passenger, were filmed by the firm producing music in the back of a moving Phantom. However, viewers spotted that neither were wearing a seatbelt, and the video was pulled from all media platforms.
Nevertheless, regarding the event, Sergeant Badman, of Sussex Police's road policy unit, said: "The aim of the event was to provide Rolls-Royce employees with road safety advice for all forms of transport.
"As one of the largest employers in the area, the company was keen to work with the Sussex Safer Road Partnership and the local community to minimise the impact of employees commuting to and from work.
As reported, the gaffe on December 13 prompted road safety experts to express their shock.
Edmund King, president of the AA, added: "Perhaps Skepta, the great grime artist, should listen to his own song 'It Ain't Safe' before rapping in the back of a Rolls-Royce, apparently not wearing a seatbelt.
"Remember 'it ain't safe' ever to travel in any car, no matter how safe, without belting up."
Rolls-Royce did not respond when approached for comment.