Audi chief defends complicated new badges

James Baggott
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Audi was absolutely right to change its naming strategy to show off power output on badges – and won't be changing them back any time soon.

The new badges use figures like 50, 55 and 60 to indicate the level of power output from the same sized engines – and they've come in for a monumental amount of criticism. But despite this, Audi executives are convinced it was still the right thing to do.