Citroen's luxury arm, DS, has launched a new trim level for its DS 3 hatchback, which comes with a rather clever key. Offered as standard equipment on the new DS 3 Connected Chic, the key can be loaded up with your bank details and will operate as a contactless payment system.
The key can be used for purchases of up to £30 in an increasing number of shops, petrol stations and other businesses across the country – over 490,000 at the last count.
Customers load up the key with money via the Barclays-powered bPay smartphone app, which can also track spending and block or cancel the key if necessary.
Mark Blundell, UK Marketing Director at DS, said: "At DS we're always looking at how we can credibly complement our customer's active lifestyles, where staying connected and being able to easily interact with the world is key."
"With the combination of connectivity features integrated into DS 3 Connected Chic models, and the ability to make those must-have purchases by using one integrated device – with the DS contactless payment car key, we really feel we have achieved this."
Connected Chic is currently a standalone model in the DS 3 range, with a selection of high-tech features including sat-nav and smartphone mirroring. It starts from £15,775 when equipped with an 81bhp 1.2-litre petrol engine.
Should the contactless key prove a success, DS could roll it out across the remainder of its range, which includes the DS 4 and DS 4 Crossback hatchbacks, the DS 5 executive car and the upcoming DS 7 Crossback SUV.