Rolls-Royce has unveiled its all-new Phantom, and what a machine it is.
On the outside the look is very similar in side profile to the outgoing model, but that's where the similarities end.
At the front end there are sharp LED headlamps on either side of the famous Rolls grille that sports the Spirit of Ecstasy on the top - something all Rolls-Royces have had since 1910.
At the rear it has new LED taillights and a slightly more curvaceous fall to the boot lid. It is still unmistakably a Rolls, though.
The body itself is an all-aluminium space-frame that will underpin all future Rolls-Royce cars, such as the Phantom Drophead.
Inside its exactly what you want and expect of a Rolls-Royce – lashings of luxurious materials such as fine wood veneers and sumptuous leather seats that look like a comfy sofa rather than seats from a car.
Every single part of the interior that you can touch is made of the finest materials. Even the leather is made using hides from cows in fields without barbed wire fences so the leather is unmarked.
This is such an important moment for the company, which wants to retain its reputation for building the finest automobiles in the world in the face of increasing competition. To tackle this objective, Rolls-Royce claim it has created the quietest car in the world.
By installing more than 130kg of sound proofing felt and thickening the aluminium joints that hold the body shell together, the car is supposedly near silent at any speed.
Under the bonnet lies a 6.75-litre V12 engine that produces 563bhp and a staggering 900Nm of torque. However, this is needed for a car weighing close to three tonnes.
Prices have not been announced yet but the outgoing model starts at £347,256 – so expect to pay more than this.