Seat is set to unveil its new baby SUV this week, which will sit below the marque's award-winning Ateca in the line-up and rival the ever-popular Nissan Juke.
But before the small crossover is fully unveiled, the Spanish firm decided to suspend its new model from a helicopter and fly it around its hometown of Barcelona in a daring publicity stunt.
According to Seat, the upcoming Arona spent an hour flying parallel to the Barcelona coastline. Dangling from a 20 metre long cable from a helicopter moving at 80km/h, the new model hugged the shoreline 300 metres above sea level.
The new Arona will form part of a three model offensive on the SUV sector, with the smaller crossover joining the Ateca and an all-new larger SUV that is set to launch next year.
Borrowing plenty of styling cues and interior elements from the current Seat Ibiza, the Arona will reach dealerships by the end of this year, while its compact proportions will see it go head-to-head with the Renault Captur and Nissan Juke.
When commenting on the recent high-flying stunt, a Seat spokesperson explained that this new crossover model was created in Barcelona, claiming it was designed, developed and manufactured in the company's facilities in Martorell.