Bespoke Rolls-Royce Sweptail revealed

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Rolls-Royce Torpedo  Photo: James Lipman / jameslipman.com

Rolls-Royce has unveiled the 'Sweptail' - a specially commissioned version of its Phantom luxury car.

It was shown to the public at the Concorso d'Eleganza at Villa d'Este in Italy, a classic and luxury car show near Lake Como.

Bespoke Rolls-Royce 'Sweptail' released

Bespoke Rolls-Royce 'Sweptail' released

The most obvious design feature is the tail end, with a glass roof that flows backwards down to a narrow point, giving it a real art-deco look.

The man who commissioned the car tasked Rolls-Royce's designers to reimagine this feature, harking back to the 1920's and 1930's.

It was first commissioned in 2013, taking four years of meetings between the client and Rolls-Royce to get to the final product.

The front of the car has also been completely redesigned from the Phantom on which it's based.

There are now circular headlights in place of the standard rectangular ones, although the large grille remains. The front end is framed in silver, with the curvy design replaced with a flatter look.

The dashboard inside has been decluttered with a focus placed on high-quality materials, including Macassar Ebony and Paldao wood.

Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, said: "Rolls-Royce's history as the world's leading coachbuilder is at the very core of its identity as the world's leading luxury brand.

"We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time, we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury."

By Aidan Rennie-Jones