Sponsored motorways could help tackle traffic jams

File photo dated 26/10/09 of traffic on a motorway. The introduction of tougher punishments for the most serious speeding offences has been welcomed by motoring groups.
File photo dated 26/10/09 of traffic on a motorway. The introduction of tougher punishments for the most serious speeding offences has been welcomed by motoring groups.

Supermarkets, sports teams and technology giants should sponsor major roads around the UK, the president of the AA has said.

Edmund King claims that giving companies the chance to attach their names to road networks would help to fight traffic jams and bring down the cost of fuel.

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