In order to expand its marketplace, Scuderia Ferrari watches have teamed together with Norwegian cruise line to create an incredible feature aboard one of its ocean liners.
Norwegian Joy is the latest ship to the company's fleet and can accommodate up to 3,850 passengers.
It comes complete with its very own Scuderia Ferrari racing track. Mini electric Ferrari go-karts can dart around a karting track with various levels and lots of tight corners.
The track accommodates up to 10 people at a time and whoever wins the race can finish their experience off with a professional photo, which can then be shared with friends and family.
Once drivers have completed a few laps of the track, they will be free to browse a nearby Scuderia Ferrari shop, which will contain Scuderia watches for sale.
It has not yet been revealed how much a lap will cost, but complimentary laps will be given to passengers who opt for the Haven and Concierge class suites and staterooms.
Not only is there a racetrack to enjoy, passengers can also feel like they're one of their favourite racing driver as they race around a real Formula One track thanks to a state-of-the-art racing simulator which makes the participant feel like they're really there.
Designed as the company's first ever luxury liner for the Chinese market, the ship is currently located in Papenburg, Germany but will be docked at her home ports of Shanghai and Tianjin.
By Aidan Rennie-Jones