Rolls-Royce's Bespoke customisation service to make impression at Geneva


Rolls-Royce is to show off its impressive in-house vehicle customisation service by displaying a number of unique cars at the 2017 Geneva Motor Show.

The British luxury brand's Bespoke service provides customers with the opportunity to create 'a truly personal car' when commissioning their Rolls-Royce. They have the ability to specify every last detail of their vehicle, down to the fabrics in the cabin as well as the style of paint on the exterior.
The Goodwood manufacturer will be showcasing an example of one of these specially designed vehicles at Geneva – the Rolls-Royce Ghost Elegance.

The customer who commissioned this particular car opted to have a 'diamond' paint finish, which was created by crushing no fewer than 1,000 diamonds into a powder that was then mixed in with the paint.

For two months, technicians studied the manner in which the diamonds reflected light to ensure the paint they were creating had the best possible finish once it was applied to the car.

Rolls-Royce’s Bespoke customisation service to make impression at Geneva

Rolls-Royce’s Bespoke customisation service to make impression at Geneva

Also being displayed is the Rolls-Royce Wraith Black Badge, which the British manufacturer says is aimed at younger customers. To meet this brief, the Wraith Black Badge has been tweaked to offer greater performance and an improved driving experience.

The Wraith is already the most powerful Rolls-Royce in production, with the standard car's 6.6-litre twin-turbo V12 producing 624bhp and 800Nm of torque. With the Black Badge treatment, the Wraith's power output remains the same but torque is boosted to 870Nm. The uprated car also gains an improved air suspension set-up, drive shafts and eight-speed transmission to preserve the "intrinsic elements of the effortless Rolls-Royce Magic Carpet Ride".

Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars, said: "Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk-takers and disruptors who break the rules and laugh in the face of convention."

Joining the Bespoke cars is an eye-catching statue made by Belgian artist Charles Kaisin. Using a series of hanging mirrored squares, the statue represents the iconic Spirit of Ecstasy figure that adorns the front of Rolls-Royce cars.