This is the hilarious moment the unfortunate driver of a flash Range Rover Evoque got bogged down on the banks of a river.
Footage shows the little four-wheel-drive, which is supposed to be rather adept at tackling tough terrain, madly spinning its wheels as its driver tries to free it from the muddy riverbank.
The Range Rover got stuck after its driver helped launch a small grey inflatable boat into the River Arun in Littlehampton, West Sussex.
After reversing the boat trailer down into the water, the Range Rover became stuck in the thick mud and was unable to get out.
An onlooker can be heard saying: "It's making an interesting film, anyway," while another can be heard sniggering as they watch the hapless driver attempt to get their vehicle out of the water.
The unfortunate off-roading incident took place around midday on Sunday. It is unclear from the footage whether the Range Rover made it out or not.