Michael Schumacher's family launch 'keep fighting' initiative

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The family of ex-Formula One racer Michael Schumacher have launched an inspiring initiative, almost three years after the 47-year-old suffered severe brain injuries in a ski crash.

Named 'Keep Fighting', the non-profit organisation aims to promote the positive message of never giving up.

The initiative "plans to develop projects in house to bring joy to Michael Schumacher's many fans and supporters" and comes after similar projects earlier this year. These include an exhibition dedicated to the former world champion's career and a charity football match ahead of July's German GP.

Corinna Schumacher, the seven-times world champion's wife told the BBC: "We would like to encourage others to never give up."

On December 29, 2013, Schumacher fell and hit his head on a rock during a family ski holiday in Meribel. The crash left him with severe brain injuries. However, not much is known about his current condition, with official updates from his family few and far between.

Schumacher's long-time manager, Sabine Kehm, confirmed in a statement that his recovery would continue to be kept private.

"Michael has always been very protective of his privacy, even during the most successful times of his career," the 52-year-old commented.

"He has always made sure there is a clear and distinct line between his public persona and his private one.

"We are now celebrating the loyalty of the fans by a range of initiatives, including exhibitions, social media and now 'Keep Fighting'.

"Most of the fans have expressed their appreciation and have embraced these initiatives."