Ford has commissioned a special suit, made in collaboration with the renowned Meyer‑Hentschel Institute in Germany, to highlight the dangers of driving the morning after a boozy night out.
In Europe, research shows that alcohol is a factor in one in six road accident fatalities. And in the UK, one in 10 drink driving arrests take place between 06:00 and 08:00, with those figure peaking over the festive season.
As a result, Ford has commissioned the suit to show individuals what sort of effects a hangover can have on the body and how it impairs the senses vital for safe motoring.
Weighing more than 17kg, the 'Hangover Suit' consists of a special vest, wrist and ankle weights, cap and goggles, and headphones. Together, these simulate the classic hangover symptoms of fatigue, dizziness, a throbbing head and difficulty concentrating.
"We did a lot of research – including analysing our own abilities after an evening of social drinking," said Gundolf Meyer-Hentschel, CEO of the Meyer-Hentschel Institute.
"For the 'Hangover Suit' we have introduced the headphones that replicate the particular increased sensitivity to sound as well as the typical acoustic experiences of a migraine. In addition, a weighted headset, together with the goggles, simulates dizziness and a blinding headache."
"People often do not realise the degree to which a hangover impacts your core ability to do anything," said Prof. Stephens. "The 'Hangover Suit' brings that point home loud and clear."
Watch a video of the suit in action below: