Mahindra to launch BSA badged motorcycle within two years

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BSAs were once the cream of the crop when it came to classic British bikes, competing against the likes of Norton and Triumph during the golden motorcycling era of the 1950s and 1960s.

And it appears that the legendary name will grace our roads once again, after Indian giants Mahindra bought it for a reported £3.4 million.
The manufacturing company, which produces cars and motorcycles under a variety of brands, is said to have bought all 120,000 shares in the British-based BSA Company Limited for £28.33 each in late October. This gives it the right to produce and sell motorcycles bearing the famous winged logo.

Shortly after the BSA acquisition, Mahindra also purchased the classic Czech brand Jawa for an unknown figure. The company later confirmed that it would use the same Italian technology centre used in the development of its Moto3 racing bikes to produce a range of BSA and Jawa models.

The BSA motorcycle brand stretches back to the early 1900s, and the Birmingham Small Arms company (BSA): a group of businesses manufacturing firearms, bicycles, cars, buses, steel, iron castings, and tools, among other products.

The first BSA model, the 3½ HP, was built in 1910 and displayed at the first Olympia Show, London on November 21 that year. All units of the model sold out in 1911, 1912 and 1913, and at its peak, BSA (which also manufactured Triumphs) was the largest motorcycle manufacturer in the world.

Following a troubled period in the 1960s, a government-organised rescue initiative in 1973 saw fellow British manufacturer Norton-Villiers take on the ailing brand, forming Norton-Villiers-Triumph (NVT).

When NVT folded in 1979, a Southampton-based company bought the name and produced a small number of Yamaha single-cylinder powered bikes, which paid homage to the original BSA Gold Star racers produced from 1938 to 1963.

Considering the recent popularity of modern classics, could this latest chapter in the BSA story signal success?