Jeep opens pop-up dealership, accessible only by 4x4

Jeep has furthered its reputation for rugged and off-road performance by opening the world's first dealership only accessible by 4x4.

The showroom was set-up on the edge of the famous cliffs at Robin Hood's Bay in North Yorkshire. It was only a temporary attraction, however, organised as part of the American brand's 75th anniversary celebrations.

A 75th anniversary edition Grand Cherokee towed the three-and-a-half tonne mobile showroom to its remote location, where it remained for three days.

While not much trade was seen, passing walkers were welcomed into the pop-up dealership, where they could view the whole 75th anniversary range and explore Jeep's 4x4 heritage.

An example of the revered Willys Jeep was also on display at the site, providing a contrast between the brand's early models and its current range.

Jeep opens pop-up dealership, accessible only by 4x4

Jeep opens pop-up dealership, accessible only by 4x4

Damien Dally, head of brand at Jeep UK, commented: "Jeep has a long and illustrious off-road history.

"In our 75th year, a landmark moment, it seems fitting that we've demonstrated that our vehicles really do go anywhere and can do anything by creating the world's first pop-up dealership which you can only get to in a 4x4."

The stunt was one of a number of ways that Jeep is celebrating the landmark anniversary.

These celebrations are focused around the 75th anniversary range, which includes special editions of the Grand Cherokee, Cherokee, Renegade and Wrangler two and four door models.

Special features, new colours and unique badging marks the models apart from the standard Jeep range, and each car reflects the brand's illustrious past.