Dyson, the innovative British company well known for its vacuum cleaners and other electrical appliances is planning to enter the automotive world - by developing its own electric car.
Reportedly being worked on at its headquarters in Wiltshire, the vehicle will look to compete with those created by the likes of Google and Apple. Both technology giants are well-known to be developing their own electric vehicles, with each of them incorporating some form of autonomous systems.
A National Infrastructure Delivery Plan document revealed the news, stating that: "The government is funding Dyson to develop a new battery electric vehicle at their headquarters ion Malmesbury, Wiltshire.
"This will secure £174 million of investment in the area, creating over 500 jobs, mostly in engineering."
Just last year, the Guardian quizzed Maz Conze, Dyson's chief executive, as the whether or the firm was planning on developing their own electric vehicle. At the time, Conze said: "We are ruling nothing out. Like our friends in Cupertino [Apple] we are also unhealthily obsessed when it comes to taking apart our products to make them better."
This week however, a Dyson spokesman said: "We never comment on products that are in development."