Range Rover has joined forces with Richard Branson to launch the new Virgin Galactic SpaceShipTwo in California, with one of the luxurious SUVs towing the spaceship into an aircraft hangar.
Land Rover and Virgin Galactic entered a partnership back in April, which makes it all the more fitting that a Range Rover Autobiography was used to present the new spaceship.
The spaceship's official name is VSS Unity, which was given to it by Professor Stephen Hawking. Its unveiling, at the Mojave Air and Space Port, marks 16 months since the fatal crash of VSS Enterprise.
Stephen Attenborough, commercial director at Virgin Galactic, said: "Since our partnership began back in April 2014, Land Rover has become an integral part of the team's day to day operating environment in Mojave.
"Therefore it was fitting that the Range Rover Autobiography took a starring role in today's events as our new SpaceShipTwo, Unity, made its global debut.
"We're looking forward to more collaborations across the business including STEM programmes as well as engineering, design and product initiatives."
At present, a fleet of Land Rover vehicles provide support for the Virgin Galactic team in Mojave, as well as at the Spaceport America in New Mexico.
Mark Cameron, global brand experience director at Land Rover, said: "This is a significant milestone for Virgin Galactic, and we are proud to be a part of it.