Unlike rival luxury marques Bentley and Aston Martin, Rolls-Royce has little in the way of racing heritage. However, the Chichester-based brand is changing that, in a rather unlikely way.
No, rather than follow its peers into GT racing, Rolls-Royce has instead teamed up with children from a nearby primary school to compete in the Green Power IET Formula Goblin race series.
The series, designed to get children into engineering, sees teams enter their own functioning and driveable electric car. This aluminium spaceframe vehicle features a 24-volt power supply, enough for speeds of up to 8mph.
Collaborating with the school children for their second consecutive year, a team of Rolls-Royce apprentices transformed the boxy looking electric cart into a bespoke machine with craftsmanship worthy of the brand's world-class luxury cars.
Taking inspiration from Sir Malcolm Campbell's land-speed record winning Bluebird craft, the car, christened 'March 2 Glory', was finished in Maggiore Blue, the same colour that made its debut on the exclusive Phantom Drophead Coupe Waterspeed Collection.
To give it a more bespoke touch, a hand-painted coachline was applied across the car's length, along with a veneered hare mascot, which took the place of the traditional Spirity of Ecstasy figurine.
And, just to ensure the March 2 Glory was the envy of all its rivals, Rolls-Royce's interior trim specialists covered the seat with high-grade tan leather, off-set with blue stitching. A perforated leather backrest was also fitted, featuring the initials of the March 2 Glory team.
Andrew Ball, Rolls-Royce global corporate communications manager, said: "We were delighted to support The March CE Primary School with their 2015 Greenpower entry.
"The team at Rolls-Royce were impressed with the children's enthusiasm and passion for the project and their attention to every detail. We have no doubt that they are designers and engineers of the future, and we look forward to welcoming them one day to the Rolls-Royce family."