Volvo unveils Lounge Console concept in Shanghai

Volvo Lounge Console

Fresh from unveiling a new ultra-luxurious version of its XC90 SUV, Swedish carmaker Volvo has further laid out its battle plan to steal sales from the likes of Mercedes and Jaguar, with its new Lounge Console concept.

Aimed at high-flying chauffeur driven individuals, the Console, which replaces the front passenger seat, is being described by Volvo as the "ultimate executive accessory". It was unveiled at the Shanghai motor show this week.

Aside from providing the right-hand rear seat passenger with more legroom and a footrest, the console incorporates a 17-inch monitor, tray table, vanity mirror and a storage tray for "jewellery or make up". The electrically operated console also includes storage space underneath for spare shoes, while the removal of the front seat frees up the view ahead for those in the back.

Volvo Lounge Console

Volvo Lounge Console

"We started this work by looking at the executive lifestyle. With our progressive approach to premium design and functionality we analysed the needs and perspective of the chauffeur driven executive, designing the car around him or her in the spirit of our brand's aim," said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

"People who are on the move and have a hectic lifestyle going from event to event or meeting to meeting need some space, some luxury time, and the opportunity to relax and refresh themselves for the next engagement. This is ultimately what the Lounge Console is designed to facilitate."

While the new console is a move away from Volvo's traditional family-friendly roots, it is likely to be well received at the Shanghai motor show, as it caters for Chinese motorists' preference to be driven, rather than take to the wheel themselves.

Check out Volvo's Lounge Console concept in action in the video below.