If there's one thing you'd think that tyre makers would want to stress about their products, it's how much grip they offer.
Falken, however, has taken a different approach, by creating a video that shows just how little grip a pack of Fast & Furious-style remote control cars have – by sliding four of them around a tight track - kitted out with Falken drift tyres, of course.
These are no ordinary remote control cars, though. These highly-modified 1:10 scale machines boast flashing LED lights, a full complement of stickers – and a cleverly scaled environment that makes it look like these RC cars are full-size cars racing around a real arena - in a nod to Falken's own drift team.
The sound effects are pretty convincing too – as is the smoke that pours of the tyres of these hard-driven miniature machines. As for the rapid donuts at the end of the video – impressive stuff. Time to dig out your remote control cars from the loft...
Watch these radio control cars in all their glory in the video below.