This is the Kia Novo, a new concept car that has been unveiled at the Seoul Motor Show.
Following on from the striking Sportspace estate concept, which was itself recently unveiled at the Geneva motor show, the Novo is styled as a fastback coupe, with its sloping rear roofline giving a sporty profile.
Aside from keeping Kia's trademark 'tiger nose' grille (which itself has been heavily revised), the Novo's styling is a radical departure for the Korean brand, which has in recent years gained market share with its refreshed range of discreetly handsome family models.
The sculpted bonnet, short overhangs slim window apertures and 20-inch alloys all lend the Novo an aggressive design. stylistic highlights include a contrasting silver roof and rear-hinged 'suicide' doors – details that are unlikely to be offered on a showroom model, sadly.
The interior is also far removed from Kia's current functional offerings, with lashings of leather and aluminium trim combining for a more upmarket ambience. Much of the buttons are gone, too; replaced with a steering wheel-mounted touchpad and a hologram instrument display – though don't expect to see either on a production Kia in the near future.
Unfortunately, the Novo won't make into production as a model in its own right, though the styling is set to influence the look of Kia's future family car models in Europe, namely the Cee'd hatchback.
What do you think of Kia's striking new design direction? Have your say in the comments section below.