With speed cameras getting ever more sophisticated and cars ever more powerful, being caught speeding is an increasingly likely prospect for many drivers.
However, Ford has developed new tech to help drivers avoid unwittingly breaking the speed limit – its 'intelligent speed limiter'. This system differs from those used in other car models, which let the driver manually select a fixed maximum speed, by adapting the limit it imposes on the car as the speed limit changes.
Debuting on the new 2015 Ford S-Max people carrier, this new it is smart enough to find out the speed limit for roads across the UK and abroad, with a front-facing camera keeping an eye out for road signs and the sat nav logging local limits.
More than just relaying road sign info, this system can automatically stop the car from exceeding the limit – unless the driver flattens the throttle to avoid a hazard. The intelligent speed limiter is engaged by using steering wheel-mounted controls that let the driver programme in a maximum speed that the car will not exceed. As and when the vehicle recognises lower speed limits it will slow the car down.
Explaining the reasoning behind this new tech, Stefan Kappes, active safety supervisor at Ford Europe, said: "Drivers are not always conscious of speeding, sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement,"
"Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit."