Jaguar is getting ready to unveil its all-new XF exec saloon in a aerial dramatic stunt. The brand-new model will be showcased in London ahead of its official debut at the New York motor show in April.
The Solihull-based brand is pulling out all the stops for the launch of the second generation XF, whose predecessor finally broke the stronghold of the German Big Three on the large luxury saloon market. The new car will be driven by expert British stuntman Jim Dowdell, as he attempts a world first high-wire crossing in a car.
The daring stunt, which will see the new XF drive over a body of water across two 34mm-diameter wires, is aimed at showcasing the agility and light weight of the new four-door model. The event will be streamed live across the world at 19:00 GMT on March 24, here.
Ramping up the hype machine, Ian Callum, Director of Design at Jaguar, said: "I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time."
The new XF will go on sale this autumn and will be built at Jaguar Land Rover's Castle Bromwich plant.