Rejuvenated Aston Martin model line on the way

Aston Martin Vantage
Aston Martin

After years of trading on its world-class styling and the cachet of the badge (Aston Martin is officially one of the coolest brands in the world, don't you know?), Aston Martin's ageing model range is due to get a comprehensive refresh, thanks to a huge cash injection.

Behind the investment is Italian private equity fund InvestIndustrial. The group already owns a 37.5 per cent stake in the British carmaker, having acquired it in 2012 for an estimated $750 million (£494 million), but is getting ready to finance a resurgent Aston Martin line-up.

The company's future plans are expected to be announced by its chief executive – and former Nissan executive vice president – Andy Palmer at the Geneva motor show in March. Amongst the announcements are likely to be revised versions of Aston's GT and sports car offerings, including the DB9 and Vantage. New models are likely to be powered by turbocharged V8 engines, supplied under a technological collaboration with Mercedes' in-house sports and racing division, AMG.

It is hoped that the cash injection could see Aston's annual sales rise from 4,000 to 8,000, though this ambition could see Aston Martin enter other areas of the market, namely the luxury SUV sector, which would increase the brand's appeal in the rapidly growing markets of Asia and the Middle East.

How the public would react to such a move remains to be seen. Rival luxury marque Bentley has been developing its own high-end SUV model for some time, which has caused controversy amongst car fans due to its challenging styling – something Aston Martin cannot afford to get wrong.

Would you like to see an Aston Martin SUV? Let us know in the comments section below.