YouTube / DVLAAuction
Most number plates may be free, but one slightly unhinged – or just seriously wealthy – buyer, has just stumped up £400,000 for a three-digit plate. That's £133,333 per letter – and one-and-a-half times the price of the average UK property. And the digits that warranted that price? They'll be: '25 O'.
Throw in fees and John Collins, seen as one of the world's leading classic Ferrari collectors, paid DVLA Personalised Registrations a whopping £518,000 for the plate – all less than three hours after forking out £130,320 for '250 L'.
The reason for splashing out nearly £650,000 on seven digits is that Collins plans to fit the plates to two ultra-rare Ferrari 250s – one of the world's most valuable classic machines – especially as one was once owned by Eric Clapton.
These were just two of the registrations auctioned off by the DVLA as part of a 25th anniversary sale held near Cardiff. Talking after the auctions, Mr Collins said: "I was just determined to own them, it was just a case of how much I was going to have to pay for the privilege."
Watch the auction in action below: