Honda has become synonymous with clever marketing campaigns in recent years, with hit adverts including 'The Cog', where a series of car parts cascade across a room like huge dominoes.
The company's latest 'The Other Side' video, however, is split into two – one side showing Honda's normal Civic hatchback, the other depicting the upcoming Type-R hot hatch in dramatic style, as we reported a few weeks ago.
However, as it turns out, the Type-R that we see in the film never really existed and was created entirely by computer generated visual effects.
The Mill, the team behind the video told Jalopnik: "Ahead of the automobile's launch, The Mill's 3D team carefully crafted the red Type-R model entirely in CG [computer graphics] for the film and the expert Flame team seamlessly composited the CG vehicle into the night-time narrative to match perfectly with our hero's daytime alter-ego."
We have to admit that we were convinced by the CGI car. Take a look at the video below to see if you can spot the divide between reality and CGI: