Japanese carmaker Honda has released a new interactive online film ahead of the hotly anticipated launch of their new Civic Type-R in 2015.
This super slick piece, entitled 'the other side', has a dual narrative that runs simultaneously, the first of which features the new eco-friendly Civic, that's driven by man who's picking up his kids.
Then there's 'the other side', which is activated by pressing the R button on your keyboard – which depicts the same man driving the performance fuelled Type-R version of the Civic, in an action-packed police chase, which seems to have taken style cues from Nicolas Winding Refn's 'Drive'.
Martin Moll, Honda Motor Europe's Head of Marketing, says: "This campaign marks a very significant time for our brand. Just as our products are renowned for being innovative, our communications style will amplify this."
Author: Padraig Mallett