Rolls-Royce opens first showroom in Azerbaijan

Rolls Royce opens Azerbaijan dealership

With demand for luxury cars coming from ever less well-known countries, Azerbaijan is the latest to add a Rolls-Royce dealership to its roster.

If even your Eurovision knowledge is failing you, Azerbaijan sits on the banks of the Caspian Sea, alongside Georgia and Armenia. If that still doesn't help, it's at the cusp of Russia, Turkey and Iran, placing it at the edge of three vastly different – and enormous – countries.

The oil-rich Azerbaijani capital, Baku, has previously been branded as the "Dubai of the Caucasus" and will now see the opening of a 300 square metre showroom, which has just been unveiled by Rolls-Royce CEO Torsten Müller-Ötvös.

Explaining the reasoning for opening a showroom in this country of fewer than 10 million people, Müller-Ötvös said: "I am thrilled to announce the opening of our first showroom in the Caucasus Region, and particularly in the vibrant city of Baku.

"The region has seen impressive economic growth, with an increasing demand from discerning customers for the pinnacle in luxury products. Azerbaijan, one of its key markets, boasts an already well-established luxury market and is widely considered to be the next global market opportunity."

This new showroom is located in the "luxury district" of Downtown Baku, housing three cars and giving "discerning clientele...a relaxing atmosphere in which to commission their Rolls-Royce motor car", states the company.

Catering for the creation of bespoke machines, the showroom lets buyers choose between 44,000 colour palettes and a huge array of wood and leather finishes. Now we can see why there's only space for three cars – the walls and floors must be covered in paint hues and trim finishes...