Luxury car funder Oracle Finance has released statistics showing which London boroughs are most likely to be home to supercar owners. Affluent areas such as Knightsbridge may be the first choice for any supercar-spotter on the hunt for their favourite machines, but the research has found that Richmond is the leading part of the capital for high-end sports cars – with 19 per cent of the finance company's London orders coming from this well-heeled suburb.
In second place and accounting for 14 per cent of Oracle's London supercar orders is the prosperous area of Notting Hill, closely followed by Harrow on 13 per cent.
Coming in fourth with 12 per cent is Hoxton to the east of the city, while in fifth place is Kilburn on 11 per cent. Filling the second half of the table are Waterloo, Bethnal Green, Twickenham and Norwood on nine to four per cent, with Bromley trailing on one per cent. Other boroughs accounted for the remaining four per cent of the total, Oracle Finance figures taken from 2011 to 2014, reveal.
In response to the figures, Peter Brook, managing director of Oracle Finance said: "We do a lot of business with customers living in the capital, but even I was surprised at the areas where our clients who buy supercars live.
Author: Dan Godfrey