German marques most sought after by British drivers

Updated: 
BMW 3 Series
BMW

New figures from leading car classifieds company Auto Trader has revealed that vehicles from premium German brands are the most sought after, dominating search requests on the website.

German manufacturers made up four of the top five most popular brands by search results in August, with BMW and Audi proving most popular, making up 10.3 per cent and 9.1 per cent of the total number of searches respectively.

Following close behind were rivals Volkswagen and Mercedes-Benz, with 7.7 per cent and 7.1 per cent of total search traffic.

However, non premium brands such as Ford also made an appearance – not surprising since its Fiesta and Focus models are amongst the best selling models in the country. Japanese brands Toyota, Honda and Nissan also featured in the top 10, proving that a reputation for value and reliability is just as appealing to car buyers as a prestige badge.

In terms of individual models, the BMW 3 Series was the most searched for car, with it and the larger 5 Series (which took fifth position) beating Mercedes rivals the C-Class and E-Class, which managed just 8th and 10th place respectively.

In total, seven out of the top 10 most searched for cars were German, showing the importance buyers put on a premium badge and high levels of perceived quality.

"We shouldn't be surprised that German brands dominate," commented Nick King, Auto Trader market research director. "There are good reasons why the BMW 3 Series consistently tops the chart, with VW's Golf and Audi's A4 not far behind.

"A combination of premium positioning, quality and regular model updates help keep these models at the front of mind for those looking for a new car – and for those who simply aspire to own a premium new or used car."

Check out the top 10 most searched for cars in full below.

Britain's most searched for cars

Britain's most searched for cars