LaFerrari commands £1m price premium


Ferrari LaFerrari

Supercar buyers desperate to get their hands on the ultra-exclusive Ferrari LaFerrari are willing to spend an additional £1million over the car's already eye-watering £1.2-million asking price to put one on their drive.
> The staggering price premium, revealed by Oracle Finance, shows just how sought after the new flagship Ferrari is. Limited to a production run of just 499 units, the LaFerrari sold out nearly immediately, with most buyers selected from the marque's closest (and biggest spending) clientele.

The LaFerrari is the most technologically advanced car to be launched by the Maranello marque. It follows the trend set by previous top-tier Ferrari models, most notably the Enzo, for which asking prices have more than doubled since its 2002 debut.

Peter Brook, managing director of Oracle Finance, said: "It's a buying frenzy out there at the moment for Ferraris and nothing demonstrates that like the million-pound premiums we're seeing for the LaFerrari.

"When you look at the prices of the Enzo, the exclusive hypercar that went before it, that has doubled in recent years from the £400,000 list price to close to £1m now. But despite that rise even we were shocked at the premium buyers are prepared to pay for the LaFerrari."

Ferrari LaFerrari

It isn't just the LaFerrari that has been enjoying a drastic upswing in price. Buyers seeking its hybrid competitors, namely the similarly exclusive McLaren P1 and Porsche 918 Spyder, are willing to part with premiums of £300,000 and £200,000 respectively.

Even cars lower down the performance pecking order are commanding chunky premiums as customers aim to be the first on the roads with them. The Lamborghini Huracan is currently being offered at £30,000 over its £180,000 list price, while Porsche's new Macan compact SUV boasts a £6,000 price inflation.

Mr Brook continued: "We weren't too surprised the new breed of hypercars were commanding premiums, but the Porsche has taken everyone by surprise. The speed of deliveries is slow which means buyers are prepared to pay over the odds to get into one now."

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