Jaguar Land Rover is to create a number of jobs when it opens a new Special Vehicle Operations unit near its main HQ in Coventry, West Midlands.
A rise in demand for personalised vehicles and a number of special projects – such as the creation of six new Lightweight E-Types and the F-Type Project 7 – has meant the resurgent British marque has had to create a separate facility to deal with this emerging side of the business.
Speaking at the launch of the new F-Type Project 7, John Edwards, managing director of Special Operations at Jaguar Land Rover, said that the new facility would be "close" to its West Midlands HQ and leave a footprint of around 20,000 sq ft.
"The new facility will employ around 150 to 200 staff members, some of those will move over from other areas of the business, but it will no doubt mean the creation of new roles within the company," Edwards explained.
"Customer bespoke products, luxury halo models, high performance vehicles and collector editions will all be dealt with at the new facility and we hope to show off a number of these new models at the Goodwood Festival of Speed this year," he added.
"Those attending the Festival of Speed this year will get to see the F-Type Project 7 in action up the hill and we will also have a high performance version of our Range Rover Sport on show. It will be heavily camouflaged but you will definitely get a taste of what Special Vehicle Operations is all about," added Edwards.