One of the fastest production cars in the world will join the Avon and Somerset Constabulary fleet in a bid to raise awareness of motorcycle safety in the area.
The low-slung, road-legal Ariel Atom PL1, which is capable of accelerating from 0-60mph in just 2.5 seconds, will play a vital role in the 'Safer Rider' campaign that will launch later this week.
According to Andy Parsons, a Roads Policing Sergeant with the Tri Force Specialist Operations Collaboration, who is heading the 'Safer Rider' campaign, "Motorcyclists make up just 1% of total road traffic but account for nearly 20% of all road user deaths."
He added: "They are roughly 35 times more likely to be killed in a road traffic collision than someone in a car and we really want to see these numbers reduced."
The 350bhp lightweight racer is manufactured in Somerset and police hope it will grab the attention of local bikers and allow the force to open up discussions surrounding road safety and rider training.
"Modern motorcycles are capable of extraordinary performance, with supercar levels of acceleration, braking and cornering. Unfortunately with this level of performance comes an increased risk of death or serious injury as a result of inexperience, lack of training and rider error," Sgt Parsons revealed.
The almighty Ariel Atom is possibly the closest thing to a modern superbike, boasting acceleration figures and cornering abilities that can rival even the fastest offerings from Yamaha, Ducati and Suzuki.
Simon Saunders, Director of Ariel said; "Our business is about going fast, very fast, but there is a time and a place. The Atom is designed to be driven to a racetrack, where you can drive to your limits in safety and in a professional environment designed for the purpose. The road really isn't the place to explore your or your vehicle's limits."
The Atom PL1 will be on display at the 'Safer Rider' campaign at Haynes Motor Museum, Sparkford, Somerset on Sunday June 8 from 10am until 4pm.