New online service allows users to create digital history of vehicle


How often have you stuffed the receipt for a new set of tyres in a random sock drawer only to never find it again or added the latest MOT report to the growing file of automotive odds and ends?

A new online service called Motoriety hopes to ease the paper burden of vehicle ownership by creating a digital 'auto-biography' of registered vehicles, offering greater peace of mind for both buyers and sellers when it comes to sale time.

Founder Lucy Burnford told The Telegraph: "People are really confused about what paperwork to keep," she explains. "We all have bulging drawers at home. But it struck me as strange that there wasn't a centralised point for the car's full service history."

The service is free to customers but Motoriety charges garages a subscription fee to be registered on the platform. This allows users to create a digitally verified car service history that buyers know they can trust when scouting for used car deals.

"If you get new tyres for your car, that's not counted in your service history," says Burnford. "It seemed ridiculous to me that you get a stamp when you have your oil checked but if you do a complete restoration of a classic car, you don't."

Burnford also claims that the service benefits garages too, especially the smaller or independent variety that often struggle to perfect and implement marketing strategies.

"These independent garages historically haven't been very good at marketing," she says.

"They send direct mail to an owner, even when the car may have been sold on. Through Motoriety, they will only send offers and communication to the right people at the right time."

Motoriety currently boasts some 500 garages and 2,000 users since it was first launched in January of this year but it is in talks with larger garage networks and hopes to have 750,000 registered users by the end of the year.

"The opportunity here is huge," says Burnford. "There are 34m cars in the UK, and we've already been approached by investors who want to roll out the concept internationally. The industry is ripe for disruption," Burnford added.