The world's media will once again descend on the Jacob Javits Convention Centre in New York to watch the American manufacturers slug it out with new automotive releases, tweaked designs, cutting-edge technology and shiny concept vehicles.
Typically a show that is dominated by the likes of Chevrolet, Infiniti, Acura and Lexus, recent years have seen leading European manufacturers take to the stage in an attempt to attract customers from across the Pond.
But one thing remains the same: it's pretty much guaranteed that punters will be treated to at least one eye-catching concept vehicle.
Here is our Top 5 list of some of the best New York motor show concepts of the past 10 years.
Audi RSQ Concept - 2004
Audi developed the amazing RSQ vehicle for Hollywood sci-fi romp I,Robot but chose to show-off its madcap creation at the New York motor show ten years ago. Boasting 'spheres' instead of conventional wheels, reverse butterfly doors and gorgeous LED running lights, the iconic shape went on to heavily influence the German marque's R8 supercar. A car that remains very relevant to this day.
Toyota FT-HS - 2007
Saleen S5S Raptor – 2008
American performance car specialist Saleen has been fairly dormant since the release of its phenomenally powerful S7 supercar in 2000 but the S5S concept was designed to be its successor and take on the likes of Ferrari and Lamborghini. A 5.0-litre supercharged V8 powered the handsome beast, allowing it to accelerate from 0-60mph in 3.2 seconds but financial hardships put the brakes on the project.
Hyundai Nuvis Concept – 2009
Korean marque Hyundai has been a keen purveyor of the SUV ever since it reinvented itself with a shiny new Sportage in 2010 but in 2009, it had high-hopes of taking on the likes of BMW and Porsche in the luxury 4x4 market. The Nuvis was larger than anything Kia had previously produced, featured stylish gullwing doors and was powered by cutting-edge Hybrid Blue Drive architecture – a powertrain now popular on a number of Kia models. A BMW X6 rival is yet to appear on Kia forecourts but there's still plenty of time.
Fisker Atlantic – 2012
The American purveyors of advanced hybrid vehicles ran into tough times at the tail end of last year - eventually filing for bankruptcy - but the attractive Atlantic concept signalled BMW 5 Series-bothering intent. The range-extending hybrid gained serious column inches thanks to its £40,000 price tag, impressive fuel efficiency and motorway cruising performance potential.