'Apple effect' leads to white cars topping sales charts


Porsche 911 GT3

White is now the most popular colour for new cars, according to new figures released by the Society of Motor Manufacturers and Traders (SMMT).

Over 22 per cent of new cars sold in the UK last month were finished in the minimalist hue, while sales of silver cars – the most popular colour for over a decade – were down to 13 per cent (from 36 per cent ten years ago), tying with blue.

Part of the resurgence in popularity of white cars, which have not been so prominent since the 1980s, has been put down to the 'Apple effect', which refers to the technology brand's popular products, most notably its iconic iPod, being finished in the same colour.

Black is currently the second most popular colour choice, being specified on some 19 per cent of new cars. This is closely followed by grey, which accounted for 14 per cent of sales.

Despite once being a firm favourite, sales of red cars have been in steady decline, failing to register on the newly released figures.

Another reason for the growing popularity of white cars is the potential for greater resale value. Research by industry experts CAP Automotive found that a used car would typically hold around 5 per cent more of its value than the market average if it is painted white.

Some 464,824 cars were registered in the UK last month – 18 per cent higher than last year and the best sales figure for a decade.

Ford is currently dominating the sales charts with its Fiesta and Focus models taking the top two spots. They are closely followed by the Vauxhall Corsa and Volkswagen Golf.

An SMMT spokesman said: "People are feeling more confident and deciding to splash out on a new car," reported the Daily Mail.