The German marque has decided the shake-up the 'cutesie' stigma that is often attached to its Beetle model by creating a macho, off-road concept for display at the North American International Auto Show in Detroit next week.
> The Beetle Dune is based on the current version of the iconic Volkswagen but adds chunky 19-inch wheels with knobbly off-road tyres, a rear-mounted ski rack and a ride height that has been raised by 50mm to allow for the odd foray off the beaten path.
We are as confused as you regarding the thought-process that sees a ski rack bolted on to a vehicle named after a ridge of loose sediment but Volkswagen says: "A rear-mounted ski-rack is reminiscent of those fitted to classic Beetles, and makes a perfect accessory for the season.
"In the summer, it could hold a sandboard – the ideal accessory for surfing the sand dunes from which the Beetle Dune takes its name."
Volkswagen attempted a similar concept back in 2000 when it unveiled a Beach Dune model at the Los Angeles motor show but this version is said to be much closer to a production version.
Volkswagen says: "The Beetle Dune is very much based on the current production model, using the same 204bhp turbocharged petrol engine and six-speed DSG gearbox, providing power to the front wheels."